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August 11, 2021
Polkadot
Polkadot
Aug 11, 2021 at 15:30 UTC
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Polkadot Brand Audit (by Koto)
As outlined in Web3 Foundation’s precursor to thisbountyproposal, we were one of many agencies approached withthe challenge to evolve Polkadot’s brand to meet the needsof its growing network. The opportunity to work on such aprominent project like Polkadot is one thing; the possibility tobring blockchain principles and technology into the brandingprocess itself took our excitement to a whole new level. Utilisingon-chain governance, treasury, tokens, and the blockchainnetwork is a novel approach that sparks our imagination ofhow business can be conducted on a decentralised internet.
As outlined in Web3 Foundation’s precursor to thisbountyproposal, we were one of many agencies approached withthe challenge to evolve Polkadot’s brand to meet the needsof its growing network. The opportunity to work on such aprominent project like Polkadot is one thing; the possibility tobring blockchain principles and technology into the brandingprocess itself took our excitement to a whole new level. Utilisingon-chain governance, treasury, tokens, and the blockchainnetwork is a novel approach that sparks our imagination ofhow business can be conducted on a decentralised internet.
